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Amazon Prime Day 2017


Amazon Prime Day 2017 Image

Buyer or seller, are you ready for Amazon Prime Day 2017

Could Amazon Prime Day 2017 be the biggest yet?

July 11th sees the third Amazon Prime Day, where keen bargain hunters will be scouring the whole site to see what offers are on across the wide range of departments.

So no matter what you’re looking for, from car accessories to children’s toys, TVs to trainers, books to baby essentials, or from cooking to clothes, you’re likely to be able to save a lot of money.

Everyone from pets to parents could get something they want or need at a great price.

Amazon Prime Day 2016

2016 saw over 2.5x more sales of Amazon products such as the Fire TV stick, Fire Tablet and Kindle than 2015.

Talking about Prime Day 2016, Amazon UK Country Manager Doug Gurr explained, “The day was our biggest day of the year so far, and by 6pm customers had already ordered more items than Prime Day last year.”

Amazon sold 90,000 TVs, 200,000 headphones and 14,000 Lenovo laptops on Prime Day 2016 according to the Daily Telegraph.

Last year, Prime Day increased year on year sales by 60%, despite a technical fault with the checkout, could it increase sales again in 2017?

Amazon Prime Day 2017

Inspired by the huge public interest in Black Friday, and the deals available, Amazon Prime Day 2017 is likely to be even bigger, better and busier this year than last year.

There have been some ‘leaks’ suggesting which products might be heavily discounted for Prime Day 2017, but the advice is to keep your eyes peeled, and if you see something you want, to buy it there and then. With short timescales and limited stock levels, time is of the essence, so first come will be first served.

Amazon has promised 30 hours of deals, which start at 6pm on 10th July, so you’ll want to make sure that you’re ready with everything you need in plenty of time.

With different deals every 5 minutes, you’ll need to keep an eye on the Amazon Prime Day 2017 page or app, so that you know what’s going on, what’s coming up and how long you’ve got left to bag that bargain.

What about people who sell on Amazon?

Although aimed at consumers, if you sell on Amazon, then you’re on of the many sellers that know that Amazon Prime Day 2017 could be your busiest day of the year. So you need to make sure that you have the products in stock, and that you are ready and prepared for sending out a lot more orders than on a normal day.

Amazon says that around 40% of Lightening Deals worldwide will come from small retailers and entrepreneurs. So, if you sell on Amazon, having a well organised, efficient and effective is even more important this year.


Now you know more about Amazon Prime Day 2017, you’ll want to ensure that you don’t miss out, whether you’re a customer or seller.

If your current warehouse management system isn’t working for you, why not see how Optima Optimser WMS software can help your warehouse staff, your customers and your business?

No matter whether you’re involved in 3PL, an Ecommerce Warehouse, Fulfilment Service, Co Packers, the Distribution Sector, or Own Goods Warehouse, why not read our Case Studies to see what we do.


If you need new WMS software, want a better of way of dispatching orders, or are interested in how to make your warehouse more efficient, then why not see how we can help?

Contact Us on 01270 500777 today, and tell us what you need.