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Huge distribution warehouse with high shelves and loaders. Bottom view.



£700m in online sales thanks to pre-Christmas shopping frenzy

Almost 15 million bargain hunters will take part in a pre-Christmas sales bonanza, starting on Friday and culminating with ‘Cyber Monday.’ Shoppers are forecast to spend £1.9billion in a single day as online retailers turn the heat on high streets on Friday and with just 30 shopping days left until December 25th. The sum will include… Read more »


Is your warehouse ready for Cyber Monday?

Whether we like it or not, what we refer to as Black Friday, seems to be as entrenched in the British calendar as summers by the seaside and the January sales. Originating in America (where else?) Black Friday traditionally takes place on the final Friday in November, which is also the day after Thanksgiving, and… Read more »


Warehouse Solutions: 3 steps to greater customer fulfilment

A warehouse is at the centre of your business and is the hub through which pretty much everything must pass before beginning its journey to its next destination. But in today’s highly competitive world, there’s something even more important than a more efficient warehouse operation, and that’s customer fulfilment and satisfaction. So ask yourself, what is it… Read more »


5 Things you MUST consider when selecting a warehouse

Selecting a warehouse can be a daunting experience, especially when it comes to all the important factors you need to consider. You probably have very specific warehousing needs for your business, and it can be difficult to get past all the complicated lingo and sales pitches to find just what space is a good fit… Read more »

Neil Bennett congratulating Nathan Lloyd on achieving 10 years at Optima


Perfect 10: Nathan celebrates a decade with Optima!

Nathan Lloyd joined Optima back in 2005 and has gone on to become the longest serving member of the team. Having studied Computer Science at Lancaster University, Nathan joined Optima and has since progressed to become one of our senior members. After leaving university he went back to his hometown of Crewe and stumbled across… Read more »

M3 Orange S Barcode Scanner


Review: M3 Orange S scanner

The M3 Orange S barcode scanner device will provide your business with high quality data capture and mobile communication at an industrial level of ruggedness. So it’s no wonder that it’s one of the most popular pieces of warehouse management equipment on the market thanks to the fact that it is smaller, lighter and has an… Read more »


5 Ways to maximise your warehouse performance

You’ve got orders coming out of your ears, you’re working late to reduce the backlog and all- in-all business is picking up. But unless your warehouse has the capacity to deal with a large influx of orders and a spike in sales, you could well be missing the boat with this purple patch. You could even… Read more »


Optima celebrate 10 years of Software as a Service solution

  Back in 2005 we were the first WMS supplier to release this innovative software as a service, giving customers all the power of a leading warehouse management system without the need for expensive hardware or IT expertise. The option to enable clients to access our WMS software on a monthly basis through our Optimiser… Read more »

Graphic depicting WMS Benefits explained using Amazon as an example


The Benefits of WMS – Infographic

Setting up shop in the garage of his rental house on a winding suburban road east of Seattle, entrepreneur Jeff Bezos couldn’t have imagined how his company would grow. The garage has since been converted into a lounge, but that very house still has an oversized mail box on the front drive, a clue to… Read more »

Curtis Bridge running the 2015 Stafford Half Marathon


Keep on Running, Curtis!

Optima’s very own Curtis Bridge (above) donned his running gear and took part in the Stafford half marathon last week. Our pacey Project Coordinator completed the first leg of his two planned half marathons and lived to tell the tale. Not only finishing the event with flying colours, but knocking 30 minutes off last year’s time. So what next… Read more »