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Huge distribution warehouse with high shelves and loaders. Bottom view.



5 Things to Consider when Choosing a WMS

  Choosing a good WMS (warehouse management system) is great for customer service and client satisfaction, not to mention being beneficial to your staff and increasing the profitability of your business. But if you choose not to invest in a good warehouse management system you could face a constant battle to keep a stable customer base… Read more »


5 Ways cloud software can benefit your business

  Offering access to a range of capabilities that typically only larger companies can afford, cloud computing has created something of a technology revolution for small businesses. And as a result companies can now tap into software and services on an “as they need” basis, (Software as as Services or SaaS) paying for what they use… Read more »


Tis the season to be busy!

Hello and happy New Year to you! While many of you will still be recovering from the busy festive period and no doubt a few office parties or nights out, here at Optima, it’s been all work, work, work. But we’re not feeling sorry for ourselves, honest! Over December and January we have had two companies… Read more »

The Optima Team wearing Christmas jumpers


Optima enter the festive spirit for good causes

Last Friday was national Christmas Jumper Day so we teamed up with our friends at Webrevolve to really get into the festive spirit. As well as putting on our own festive fashion show in the office, we also donated toys and gifts to the Radio City Cash for Kids Toy Appeal that will be passed onto… Read more »

Image of SHip@Ease MyDPD logo


Optima now fully integrated with DPD Ship@Ease system

For customers who opt for our Courier Module we have now released full integration with the DPD Ship@Ease API system. This allows customers to integrate key functionality such as: Parcel shipping Tracking Returns Directly into their own website or enterprise system. So how does the DPD Ship@ease API system work? Orders are picked and packed… Read more »

Charity clay pigeon shooting day run by ORJ Solicitors in Stafford


Optima set their sights on charity clay pigeon shoot

Optima recently took part in a charity clay pigeon shoot run by ORJ Solicitors in Stafford. 20 teams took part in the “Shooting Stars” day at Oakedge Shooting ground, which is held each year to raise funds for a local charity. This year the event was in aid of Caudwell Children, a Stoke-on-Trent charity provide… Read more »


What is a WMS and why does it matter?

  Warehouses can be messy places if not managed properly – stock piling up, equipment lying around, not to mention orders coming in and out at all times of the day. It’s easy to see why companies fall behind and lose customers, as well as income. This is where a good Warehouse Management System (WMS)… Read more »