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Happy Birthday to Us – Optima turns 15!


This week Optima are celebrating being in business for 15 years!

Back in 2001 Optima Warehouse Solutions was formed and the business continues to go from strength-to-strength a decade and a half later.

The company has grown beyond anybody’s expectation during the last 15 years, and the future certainly looks bright moving forward.

Probably one of the company’s biggest achievements in this time has been the creation of its Optimiser core software which was released in 2005.

Optimiser has given customers and businesses of all sizes the power of a leading warehouse management system which they can access on a monthly basis, without the need for expensive hardware or IT expertise.

The solution reduces upfront costs while also offering customers the flexibility to cope with changes in demand, such as seasonal fluctuations.

“Over the past 15 years the software industry has changed significantly,” says Co-Founder of Optima Chris Roberts. “At Optima we have always prided ourselves on keeping up with the trends, being the first in the UK to offer WMS as SaaS.

“As we continue into the future we strive to continue to work closely with our clients to develop our software to meet their needs now and for the future.”

So here’s to the future and the next 15 years of Warehouse Management Solutions – it’s only just begun!


If you need new WMS software, want a better of way of dispatching orders, or are interested in how to make your warehouse more efficient, then why not see how we can help?

Contact Us on 01270 500777 today, and tell us what you need.