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Huge distribution warehouse with high shelves and loaders. Bottom view.

WMS Case Studies

Simone Rocha


Simone Rocha

Background Simone Rocha is a designer fashion brand based in London. Simone Rocha herself is an award-winning designer and daughter of designer John Rocha. They specialize in high-quality, high-value, low-volume goods which are distributed both to retailers (B2B) and to individual customers (B2C). Simone Rocha have manufacturing and production around the world and also distribute… Read more »

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Fulfilment House Autofulfil

Background Autofulfil is a fulfilment house in Galway, Ireland, dealing with a wide range of ecommerce customers. In addition to having ecommerce customers, Autofulfil is also one of the main suppliers of school books in Ireland (Autofulfil’s own business), offering book-covering as a value-added service. Why did Autofulfil need an Optima WMS? Autofulfil had an… Read more »

Kettle Interiors logo


Furniture Suppliers Kettle Interiors

Background Kettle Interiors are trade-only furniture suppliers to the building industry, and have logistics centres in Vietnam and the UK. Why did Kettle Interiors need an Optima WMS? Kettle Interiors recently added a new warehouse onto their showroom in Corby, Northamptonshire, and required a WMS to help manage stock storage and availability. Due to rapid… Read more »

Chi Chi Logo


WMS For Growing Online Fashion Retailer Chi Chi

Background Chi Chi are a fast growing highly successful online fashion retailer, focusing on cocktail, prom and evening dresses to bring catwalk fashion to the high street.   Their target audience has many alternatives including well-known high street brands and online only retailers when it comes to buying clothes online. Chi Chi has a number… Read more »



AMS Automotive Industry Supplier WMS

Optima delivers a Warehouse Management System to an automotive parts supplier to drive them forwards Background AMS DC stores products for an Asia-based customer, supplying to major manufacturers in the automotive industry. As you would expect from modern automotive manufacturers, there are strict requirements that suppliers need to adhere to. In addition to providing the right… Read more »

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Brand Engineering Ltd. (Cyprus) & Staples International Shipping (UK)

Background Brand Engineering, based in Cyprus, successfully implemented the Optimiser WMS in conjunction with its UK based logistics partner Staples International Shipping in Q3 2011. Staples is a specialist in freight forwarding to Brand’s main market area in the Middle East – so the two combine to provide a seamless supply service of after-market vehicle… Read more »