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WMS Case Studies

Simone Rocha


Simone Rocha

Background Simone Rocha is a designer fashion brand based in London. Simone Rocha herself is an award-winning designer and daughter of designer John Rocha. They specialize in high-quality, high-value, low-volume goods which are distributed both to retailers (B2B) and to individual customers (B2C). Simone Rocha have manufacturing and production around the world and also distribute… Read more »

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Fulfilment House Autofulfil

Background Autofulfil is a fulfilment house in Galway, Ireland, dealing with a wide range of ecommerce customers. In addition to having ecommerce customers, Autofulfil is also one of the main suppliers of school books in Ireland (Autofulfil’s own business), offering book-covering as a value-added service. Why did Autofulfil need an Optima WMS? Autofulfil had an… Read more »

Kettle Interiors logo


Furniture Suppliers Kettle Interiors

Background Kettle Interiors are trade-only furniture suppliers to the building industry, and have logistics centres in Vietnam and the UK. Why did Kettle Interiors need an Optima WMS? Kettle Interiors recently added a new warehouse onto their showroom in Corby, Northamptonshire, and required a WMS to help manage stock storage and availability. Due to rapid… Read more »

Chi Chi Logo


WMS For Growing Online Fashion Retailer Chi Chi

Background Chi Chi are a fast growing highly successful online fashion retailer, focusing on cocktail, prom and evening dresses to bring catwalk fashion to the high street.   Their target audience has many alternatives including well-known high street brands and online only retailers when it comes to buying clothes online. Chi Chi has a number… Read more »



AMS Automotive Industry Supplier WMS

Optima delivers a Warehouse Management System to an automotive parts supplier to drive them forwards Background AMS DC stores products for an Asia-based customer, supplying to major manufacturers in the automotive industry. As you would expect from modern automotive manufacturers, there are strict requirements that suppliers need to adhere to. In addition to providing the right… Read more »

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Border Group (UK)

Driving efficiency at the Border Group with a new WMS from Optima The Border Group is a privately owned group of companies that is involved in a wide range of businesses across South Wales ranging from property development to engineering and fabrication, hire of large plant equipment and cranes, timber/sawmilling, even broadcasting and PR. Its… Read more »

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Discount Tiles (UK)

WMS for a retail warehouse North East specialist tile retailer Discount Tiles has seen a wide range of benefits from using a warehouse management system from Optima including improved accuracy, speed and better customer service. Optimiser WMS system has been used successfully for a number of years by up to six warehouse operatives in their… Read more »

The Fulfilling Station Logo


The Fulfilling Station (UK)

As its name suggests, The Fulfilling Station in Bristol provides a complete storage and fulfilment service for online and mail order traders. With their motto “we pick, ship and tick all your boxes” the company has gone from strength to strength since it was founded in 2008. Co-founder Martin Parfrey always knew the advantages of… Read more »


Denholm Global Logistics (International)

UK based Denholm Global Logistics are planning to roll out their leading edge warehouse management system to more of its UK facilities, beginning with Heathrow. Already successfully installed at it warehouses in Merseyside and Felixstowe, the WMS from Optima has been proven to bring about great improvements in efficiency and accuracy, as well as client… Read more »

MDS - Marketing Distribution Services Logo


MDS – Marketing Distribution Services (UK)

  Marketing Distribution Services (MDS) provides marketing logistics support for international tyre manufacturers. The company installed the online version of Optimiser to control their stock and maximise fulfilment efficiency at their secure storage units in Staffordshire. MDS provides a range of marketing services to the tyre industry – distributing promotional merchandise not only to dealers… Read more »