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Huge distribution warehouse with high shelves and loaders. Bottom view.



Everything you need to know about Black Friday

Like it or not, Black Friday looks like it’s here to stay and has quickly become as entrenched in the British calendar as summer holidays and the January sales. But how much about this huge shopping frenzy do you know about? Originating in America (where else?), Black Friday takes place on the final Friday in… Read more »


Is your warehouse management system ready for Christmas?

Getting your warehouse management system ready for Christmas is essential. With Christmas way less than 100 days away, people are already getting organised and ready for Christmas, from booking Christmas parties and writing lists, to ordering or dispatching stock, and actually buying presents. For many manufacturers, suppliers and retailers the run up to Christmas is… Read more »

Image of Shopify shopping bag logo


Why Choose Shopify?

  Discover why Optima have integrated with Shopify to enhance their WMS. We mentioned recently that we’ve integrated the Opitma WMS with Shopify. This adds another ecommerce platform to our WMS alongside Amazon, eBbay, and Magento, as well as other ecommerce platforms, and gives online retailers another reason to choose Shopify. So why did we choose… Read more »

Boxstation branded lorry


Shopify ecommerce WMS delivered on time

Optima are delighted to announce that a new ecommerce WMS that integrates Shopify has gone live. The software, recently designed following a request from BOXstation, now makes it easier for small companies and retailers to not only sell their products; but also keep track of stock levels and orders via the widely used Shopify selling platform. BOXstation offer clients… Read more »

Busy warehouse showing workers putting items in boxes for shipping


The Incontinence Shop moves to new warehouse facilty

A client of Optima WS has recently moved to brand new premises; almost doubling the size of its warehouse facility after a surge in business. The Incontinence Shop, based in Bolton, left their 10,000 square foot property and is now occupying a 19,000 square foot building just a stone’s throw away from their previous location…. Read more »

Image of Amazon Prime Day Logo


Are you and your business ready for Amazon Prime day?

To celebrate its 20th birthday last year, Amazon came up with Amazon Prime Day, promising to deliver more bargains than Black Friday and it was so successful they’ve decided to do it again. But are online retailers and internet shoppers ready for yet another huge retail event? Amazon says it’ll heavily discount more than 100,000 things on… Read more »

Image of Asra Housing Group Logo


Bespoke WMS created for asra Housing Group

Optima WS are delighted to announce that they have launched new warehouse management software for asra Housing. asra Housing was set-up in 1965 and has a long and rich heritage and through a sustained programme of building, mergers and partnership They have grown to be a provider of 14,000 homes for those that need them… Read more »

Image of NetDespatch logo


Optima become NetDespatch Premium Partners

Optima WS are delighted to announce they have been chosen by NetDespatch as Premium Partners. The idea of NetDespatch Premium Partners is to direct retailers who approach NetDespatch looking for solutions, towards a number of trusted companies so that they can evaluate which is right for them. NetDespatch is the leading SaaS parcel data management platform for… Read more »

Packets of Seabrooks Canadian Ham, Sea Salted and Cream Cheese and Chives crisps


Optima install state-of-the-art WMS for Seabrook Crisps

Optima WS have installed a new state-of-the-art WMS for one of the country’s biggest suppliers of crisps at their new warehouse and storage facility based in Yorkshire. Seabrook Crisps date back to 1945 and created the country’s first crinkle-cut crisp in 1950 and still remain a family owned and run business. Supplying High Street retailers… Read more »


Happy Birthday to Us – Optima turns 15!

This week Optima are celebrating being in business for 15 years! Back in 2001 Optima Warehouse Solutions was formed and the business continues to go from strength-to-strength a decade and a half later. The company has grown beyond anybody’s expectation during the last 15 years, and the future certainly looks bright moving forward. Probably one of… Read more »