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Optima is still here for you - read about what we're doing to support businesses during the COVID-19 outbreak
Huge distribution warehouse with high shelves and loaders. Bottom view.



5 Ways to maximise your warehouse performance

You’ve got orders coming out of your ears, you’re working late to reduce the backlog and all- in-all business is picking up. But unless your warehouse has the capacity to deal with a large influx of orders and a spike in sales, you could well be missing the boat with this purple patch. You could even… Read more »


Optima celebrate 10 years of Software as a Service solution

  Back in 2005 we were the first WMS supplier to release this innovative software as a service, giving customers all the power of a leading warehouse management system without the need for expensive hardware or IT expertise. The option to enable clients to access our WMS software on a monthly basis through our Optimiser… Read more »

Graphic depicting WMS Benefits explained using Amazon as an example


The Benefits of WMS – Infographic

Setting up shop in the garage of his rental house on a winding suburban road east of Seattle, entrepreneur Jeff Bezos couldn’t have imagined how his company would grow. The garage has since been converted into a lounge, but that very house still has an oversized mail box on the front drive, a clue to… Read more »

Curtis Bridge running the 2015 Stafford Half Marathon


Keep on Running, Curtis!

Optima’s very own Curtis Bridge (above) donned his running gear and took part in the Stafford half marathon last week. Our pacey Project Coordinator completed the first leg of his two planned half marathons and lived to tell the tale. Not only finishing the event with flying colours, but knocking 30 minutes off last year’s time. So what next… Read more »


5 Things to Consider when Choosing a WMS

  Choosing a good WMS (warehouse management system) is great for customer service and client satisfaction, not to mention being beneficial to your staff and increasing the profitability of your business. But if you choose not to invest in a good warehouse management system you could face a constant battle to keep a stable customer base… Read more »


5 Ways cloud software can benefit your business

  Offering access to a range of capabilities that typically only larger companies can afford, cloud computing has created something of a technology revolution for small businesses. And as a result companies can now tap into software and services on an “as they need” basis, (Software as as Services or SaaS) paying for what they use… Read more »


Tis the season to be busy!

Hello and happy New Year to you! While many of you will still be recovering from the busy festive period and no doubt a few office parties or nights out, here at Optima, it’s been all work, work, work. But we’re not feeling sorry for ourselves, honest! Over December and January we have had two companies… Read more »

The Optima Team wearing Christmas jumpers


Optima enter the festive spirit for good causes

Last Friday was national Christmas Jumper Day so we teamed up with our friends at Webrevolve to really get into the festive spirit. As well as putting on our own festive fashion show in the office, we also donated toys and gifts to the Radio City Cash for Kids Toy Appeal that will be passed onto… Read more »

Image of SHip@Ease MyDPD logo


Optima now fully integrated with DPD Ship@Ease system

For customers who opt for our Courier Module we have now released full integration with the DPD Ship@Ease API system. This allows customers to integrate key functionality such as: Parcel shipping Tracking Returns Directly into their own website or enterprise system. So how does the DPD Ship@ease API system work? Orders are picked and packed… Read more »

Charity clay pigeon shooting day run by ORJ Solicitors in Stafford


Optima set their sights on charity clay pigeon shoot

Optima recently took part in a charity clay pigeon shoot run by ORJ Solicitors in Stafford. 20 teams took part in the “Shooting Stars” day at Oakedge Shooting ground, which is held each year to raise funds for a local charity. This year the event was in aid of Caudwell Children, a Stoke-on-Trent charity provide… Read more »