let us help you today +44 1270 500 777

Contact Us


Optima is still here for you - read about what we're doing to support businesses during the COVID-19 outbreak
Huge distribution warehouse with high shelves and loaders. Bottom view.



5 Things you MUST consider when selecting a warehouse

Selecting a warehouse can be a daunting experience, especially when it comes to all the important factors you need to consider. You probably have very specific warehousing needs for your business, and it can be difficult to get past all the complicated lingo and sales pitches to find just what space is a good fit… Read more »

Neil Bennett congratulating Nathan Lloyd on achieving 10 years at Optima


Perfect 10: Nathan celebrates a decade with Optima!

Nathan Lloyd joined Optima back in 2005 and has gone on to become the longest serving member of the team. Having studied Computer Science at Lancaster University, Nathan joined Optima and has since progressed to become one of our senior members. After leaving university he went back to his hometown of Crewe and stumbled across… Read more »

M3 Orange S Barcode Scanner


Review: M3 Orange S scanner

The M3 Orange S barcode scanner device will provide your business with high quality data capture and mobile communication at an industrial level of ruggedness. So it’s no wonder that it’s one of the most popular pieces of warehouse management equipment on the market thanks to the fact that it is smaller, lighter and has an… Read more »


5 Ways to maximise your warehouse performance

You’ve got orders coming out of your ears, you’re working late to reduce the backlog and all- in-all business is picking up. But unless your warehouse has the capacity to deal with a large influx of orders and a spike in sales, you could well be missing the boat with this purple patch. You could even… Read more »


Optima celebrate 10 years of Software as a Service solution

  Back in 2005 we were the first WMS supplier to release this innovative software as a service, giving customers all the power of a leading warehouse management system without the need for expensive hardware or IT expertise. The option to enable clients to access our WMS software on a monthly basis through our Optimiser… Read more »

Graphic depicting WMS Benefits explained using Amazon as an example


The Benefits of WMS – Infographic

Setting up shop in the garage of his rental house on a winding suburban road east of Seattle, entrepreneur Jeff Bezos couldn’t have imagined how his company would grow. The garage has since been converted into a lounge, but that very house still has an oversized mail box on the front drive, a clue to… Read more »

Curtis Bridge running the 2015 Stafford Half Marathon


Keep on Running, Curtis!

Optima’s very own Curtis Bridge (above) donned his running gear and took part in the Stafford half marathon last week. Our pacey Project Coordinator completed the first leg of his two planned half marathons and lived to tell the tale. Not only finishing the event with flying colours, but knocking 30 minutes off last year’s time. So what next… Read more »


5 Things to Consider when Choosing a WMS

  Choosing a good WMS (warehouse management system) is great for customer service and client satisfaction, not to mention being beneficial to your staff and increasing the profitability of your business. But if you choose not to invest in a good warehouse management system you could face a constant battle to keep a stable customer base… Read more »


5 Ways cloud software can benefit your business

  Offering access to a range of capabilities that typically only larger companies can afford, cloud computing has created something of a technology revolution for small businesses. And as a result companies can now tap into software and services on an “as they need” basis, (Software as as Services or SaaS) paying for what they use… Read more »


Tis the season to be busy!

Hello and happy New Year to you! While many of you will still be recovering from the busy festive period and no doubt a few office parties or nights out, here at Optima, it’s been all work, work, work. But we’re not feeling sorry for ourselves, honest! Over December and January we have had two companies… Read more »