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Huge distribution warehouse with high shelves and loaders. Bottom view.

Why customers choose Optima


If you’re looking for a Warehouse Management System (WMS) then perhaps you know exactly what you want and why. Or perhaps you don’t know where to start?

So here are a few reasons why Optima WS are the experts to turn to if you’re in need of WMS software to suit your business needs in the words of some of those who have worked with us in the past.

You might currently use:

  • An existing WMS that doesn’t really meet your existing needs never mind your future needs
  • A paper based system that is complicated and prone to errors
  • A combination of systems from your website, online retail site and your courier company

And think there has to be a better way.

There is.

Here’s why our customers tell us they choose Optima.

Long established

Optima has been established for 15 years, and focuses solely on warehouse management systems software.

We’ve grown with our customers, and know what a modern business needs from its warehouse, and how technology can help.


We have a fantastic reputation with our clients thanks to our attention to detail, and customer focus.

We are always looking to see how our technology can help warehouses of all sizes and in different industries be more efficient, to enable companies to generate more revenue.

Quick up and running time

We aim to get your new warehouse management system up and running in a matter of weeks, rather than months.

Depending on your needs, you might have a more efficient warehouse in just a few weeks.

Perhaps you’ll start off with a basic system and then introduce additional modules when necessary to provide even more functionality and greater time and cost savings.

Customisable to meet your exact needs

We know that all businesses and warehouses are different, and have different needs. What might seem to be similar types or sizes of company dealing with similar products may use completely different couriers and ecommerce platforms and sell to different sorts of customer.

That’s why we can tailor your WMS software to meet you exact needs.

Perhaps you use:

  • Less common courier or accounting systems
  • Several websites to sell your products and need stock levels to update across them all
  • Lots of different “ingredients” to make each product
  • More temporary warehouse staff than you think you should

Your new WMS software can be customised with the functionality you need to increase the efficiency and effectiveness of your warehouse.

Work across various sectors

We work across various sectors, and can help companies of all sizes to work smarter.

Our typical clients include:

  • 3rd party logistics
  • Ecommerce warehouses
  • Fulfilment services
  • Co-packers
  • Distributers
  • Own goods warehouse

No matter whether your warehouse is full of ingredients for the food products you make, items ready to be drop shipped, or lots of products from multiple clients, Optima WMS software can make your warehouse easier to manage.

Small and large clients

As well as a number of large clients, we also help smaller companies to be more efficient too.

This enables them to spend less time worrying about picking errors or running low on stock, and more time on growing their business and meeting customer needs.


You can get the reports you need from your Otima WMS software.

Perhaps you need a reminder when:

  • Stock levels drop to a certain level
  • You sell a certain number of a particular product in a day
  • Products have been sitting in the warehouse for a week

Your reports can be customised so that you get the information you need when you need it.

You might have particularly busy days, or need to know when to schedule your deliveries


If you’re unfamiliar with WMS software, having this functionality and reporting power might initially seem a bit daunting, but you’ll be relieved to know that Optima is simple to install, use and manage.

Our support team will ensure that your new warehouse management system does everything you need it to, quickly.

Installed or SaaS

Depending on your requirements you can install Optima WMS on your own servers, or you can use it “in the cloud” as a SaaS (software as a service) application.

Choosing the SaaS option means that you can access your warehouse management system anywhere with an internet connection.

  • Want to know if you can fulfil a client order whilst you’re on the road?
  • Want to work from home or another location?
  • Want to show a potential client how they can manage their own stock?

You can.

Return on investment

Thanks to the functionality, customisation and ease of use, Optima WMS software provides an impressive return on investment.

Perhaps you’re fed up of:

  • Hiring unreliable warehouse operatives
  • Spending time resolving picking errors
  • Not knowing where everything is

You’ll be able to concentrate on increasing the number of orders and customers, instead of worrying when the orders will be dispatched.

Need a more efficient Warehouse Management System for your business, additional functionality, or have any particular requirements to process your orders?

Call us on +44 (0) 1270 500 777 and tell us how we can help you.