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Optima is still here for you - read about what we're doing to support businesses during the COVID-19 outbreak
Huge distribution warehouse with high shelves and loaders. Bottom view.


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Optima become NetDespatch Premium Partners

Optima WS are delighted to announce they have been chosen by NetDespatch as Premium Partners. The idea of NetDespatch Premium Partners is to direct retailers who approach NetDespatch looking for solutions, towards a number of trusted companies so that they can evaluate which is right for them. NetDespatch is the leading SaaS parcel data management platform for… Read more »

Packets of Seabrooks Canadian Ham, Sea Salted and Cream Cheese and Chives crisps


Optima install state-of-the-art WMS for Seabrook Crisps

Optima WS have installed a new state-of-the-art WMS for one of the country’s biggest suppliers of crisps at their new warehouse and storage facility based in Yorkshire. Seabrook Crisps date back to 1945 and created the country’s first crinkle-cut crisp in 1950 and still remain a family owned and run business. Supplying High Street retailers… Read more »


Happy Birthday to Us – Optima turns 15!

This week Optima are celebrating being in business for 15 years! Back in 2001 Optima Warehouse Solutions was formed and the business continues to go from strength-to-strength a decade and a half later. The company has grown beyond anybody’s expectation during the last 15 years, and the future certainly looks bright moving forward. Probably one of… Read more »


5 ways your business can benefit from using bar code scanners

Many businesses still operate perfectly well using paper based stock control, but moving to a more advanced WMS and bar code scanners can help boost your efficiency, productivity and overall performance. Warehouse management solutions and bar code scanners aren’t just reserved for huge companies, they can actually play a vital role for your small businesses too…. Read more »


What can an advanced WMS offer a growing business?

Established retailers recognised the benefits of computerised stock management a long time ago, but thanks to the huge increase in online e-commerce smaller retailers are now expected to deliver the same levels of service as their longer standing competitors. Customers do not care who supplies them as long as the product they want is available,… Read more »

Optima employee sat at his desk with a bar code scanner


Optima featured in Logistics Business IT article

Optima were recently featured in an article published for Logistics Business IT. The Logistics Business IT piece in looks at our long standing and successful relationship with the Incontinence shop and examines in detail how a WMS can benefit, not just large companies and organisations, but small and growing businesses too. In the feature, written… Read more »


Optima host festive cake sale for homeless charity

We’re delighted to be holding a charity cake sale on Monday December 14th at our Staffordshire head office. The charity cake sale event has been organised by Tamara Mason from our testing department and all proceeds will be going to Shelter, a homeless charity, who will be making sure many people will be offered a place… Read more »


£700m in online sales thanks to pre-Christmas shopping frenzy

Almost 15 million bargain hunters will take part in a pre-Christmas sales bonanza, starting on Friday and culminating with ‘Cyber Monday.’ Shoppers are forecast to spend £1.9billion in a single day as online retailers turn the heat on high streets on Friday and with just 30 shopping days left until December 25th. The sum will include… Read more »


Is your warehouse ready for Cyber Monday?

Whether we like it or not, what we refer to as Black Friday, seems to be as entrenched in the British calendar as summers by the seaside and the January sales. Originating in America (where else?) Black Friday traditionally takes place on the final Friday in November, which is also the day after Thanksgiving, and… Read more »


Warehouse Solutions: 3 steps to greater customer fulfilment

A warehouse is at the centre of your business and is the hub through which pretty much everything must pass before beginning its journey to its next destination. But in today’s highly competitive world, there’s something even more important than a more efficient warehouse operation, and that’s customer fulfilment and satisfaction. So ask yourself, what is it… Read more »