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Huge distribution warehouse with high shelves and loaders. Bottom view.



5 ways your business can benefit from using bar code scanners

Many businesses still operate perfectly well using paper based stock control, but moving to a more advanced WMS and bar code scanners can help boost your efficiency, productivity and overall performance. Warehouse management solutions and bar code scanners aren’t just reserved for huge companies, they can actually play a vital role for your small businesses too…. Read more »


What can an advanced WMS offer a growing business?

Established retailers recognised the benefits of computerised stock management a long time ago, but thanks to the huge increase in online e-commerce smaller retailers are now expected to deliver the same levels of service as their longer standing competitors. Customers do not care who supplies them as long as the product they want is available,… Read more »

Optima employee sat at his desk with a bar code scanner


Optima featured in Logistics Business IT article

Optima were recently featured in an article published for Logistics Business IT. The Logistics Business IT piece in looks at our long standing and successful relationship with the Incontinence shop and examines in detail how a WMS can benefit, not just large companies and organisations, but small and growing businesses too. In the feature, written… Read more »


Optima host festive cake sale for homeless charity

We’re delighted to be holding a charity cake sale on Monday December 14th at our Staffordshire head office. The charity cake sale event has been organised by Tamara Mason from our testing department and all proceeds will be going to Shelter, a homeless charity, who will be making sure many people will be offered a place… Read more »


£700m in online sales thanks to pre-Christmas shopping frenzy

Almost 15 million bargain hunters will take part in a pre-Christmas sales bonanza, starting on Friday and culminating with ‘Cyber Monday.’ Shoppers are forecast to spend £1.9billion in a single day as online retailers turn the heat on high streets on Friday and with just 30 shopping days left until December 25th. The sum will include… Read more »


Is your warehouse ready for Cyber Monday?

Whether we like it or not, what we refer to as Black Friday, seems to be as entrenched in the British calendar as summers by the seaside and the January sales. Originating in America (where else?) Black Friday traditionally takes place on the final Friday in November, which is also the day after Thanksgiving, and… Read more »


Warehouse Solutions: 3 steps to greater customer fulfilment

A warehouse is at the centre of your business and is the hub through which pretty much everything must pass before beginning its journey to its next destination. But in today’s highly competitive world, there’s something even more important than a more efficient warehouse operation, and that’s customer fulfilment and satisfaction. So ask yourself, what is it… Read more »


5 Things you MUST consider when selecting a warehouse

Selecting a warehouse can be a daunting experience, especially when it comes to all the important factors you need to consider. You probably have very specific warehousing needs for your business, and it can be difficult to get past all the complicated lingo and sales pitches to find just what space is a good fit… Read more »

Neil Bennett congratulating Nathan Lloyd on achieving 10 years at Optima


Perfect 10: Nathan celebrates a decade with Optima!

Nathan Lloyd joined Optima back in 2005 and has gone on to become the longest serving member of the team. Having studied Computer Science at Lancaster University, Nathan joined Optima and has since progressed to become one of our senior members. After leaving university he went back to his hometown of Crewe and stumbled across… Read more »

M3 Orange S Barcode Scanner


Review: M3 Orange S scanner

The M3 Orange S barcode scanner device will provide your business with high quality data capture and mobile communication at an industrial level of ruggedness. So it’s no wonder that it’s one of the most popular pieces of warehouse management equipment on the market thanks to the fact that it is smaller, lighter and has an… Read more »